In this edition of ASO news for October 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.11.2026
Between October 1 and 26, 2026, 106,000 new apps launched on the App Store and another 227,000 on Google Play,…
Tatiana Odnorozhenko
29.10.2026
User Acquisition (UA), the work of bringing new users into an app, stopped being a race for cheap installs in…
Tatiana Odnorozhenko
27.10.2026
App Store and Google Play featuring is one of the few channels where an app can gain +1,700% in downloads…
Tatiana Odnorozhenko
05.08.2026
In this edition of ASO news for July 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.08.2026
Targeting the Social category through broad keywords means competing with Instagram, TikTok, and Discord on their home turf. That’s not…
Tatiana Odnorozhenko
28.07.2026
ASO for HR apps is not about millions of installs. It’s about the right installs. Unlike games or consumer utilities,…
Tatiana Odnorozhenko
22.07.2026
Google Play conversion rate is what happens after the tap: the user found your app, landed on the page, and…
Tatiana Odnorozhenko
18.07.2026
How to choose keywords for App Store and Google Play is a question most guides never fully answer. Most ASO…
Tatiana Odnorozhenko
08.07.2026
Every January, millions of people download a fitness and health app — and most delete it by February. Wrong app…
Tatiana Odnorozhenko
06.07.2026
In this edition of ASO News for June 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
02.07.2026