In this edition of ASO news for October 2026, we cover the key changes in App Store and Google Play…
Tatiana Odnorozhenko
03.11.2026
Between October 1 and 26, 2026, 106,000 new apps launched on the App Store and another 227,000 on Google Play,…
Tatiana Odnorozhenko
29.10.2026
User Acquisition (UA), the work of bringing new users into an app, stopped being a race for cheap installs in…
Tatiana Odnorozhenko
27.10.2026

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    Choosing between SEO and ASO is like standing in front of the fridge, wondering: take the cheese or the bread?…
    Tatiana Odnorozhenko
    07.07.2025
    In this June 2025 edition of ASO News, we take a close look at key updates in the App Store…
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    The mobile app sector within the Food & Drinks category is among the few that not only survived the pandemic…
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    Magic is forbidden outside of Hogwarts, but app monetization in 2025 didn’t get the memo. Why magic? Because what else…
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